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Hello, I am


A Creative Digital Stategist.

I love innovative, strategic solutions based on
insights and technology.


I am a digital enthusiast with a broad knowledge of digital marketing channels and an aspiration to create innovative and creative business-supporting concepts in a globalised world. 


Trends and technology challenge me to learn quickly and to strive for thinking outside-the-box by using new means of engaging and connecting with consumers. I am organised, hard-working, charismatic and a great team player, whose always willing to help colleagues or to be a sparring partner. 


My inner nerd loves a good video game, watching sci-fi/ comedy/ drama-filled TV shows, researching trends and new technologies, and cuddling up with my pup. Good food to accompany, and I’ll call it a perfect weekend! 

  • DOB: 11.08.1990
  • Nationality: Danish/Singaporean
  • English (native), Danish (fluent), French (basic)




  • Travelling 
  • Photography
  • Technology
  • Media
Freelance | Cooking with Grandmothers

September 2015 – Present 
Freelance Digital Strategist

Assist with content production, content planning, digital strategy (SMM, Google Analytics, marketing plan, e-mail marketing, campaign developments) and graphic design. During its early phases, I assisted with web design, launch plan and logo design. 

NetBooster Group

January 2016 – December 2016 
Group Content and Publication Manager

– Part of the international Group Communication Team focusing on marketing and communicating for NetBooster. 

– Manage content and publications on a global scale, including content research, graphic support, text editing, process management, website management. As well as internal communication e.g. HTML newsletters. 

– Social media management, strategy and regional coordination. Prepare SoMe content, text, paid advertising, analytics, coordination with other regional communications managers and event promotion. 

– Part of the company rebranding project where we work alongside a Design Agency, to refresh and refocus the NetBooster brand, in response to current and future business goals. 

– Manage diverse projects, occasionally in collaboration with a third-party. 

– Provide graphic support for client-side brands as well as graphic support for NetBooster video productions. 

NetBooster Agency

July 2014 – January 2016

Nordic Marketing and Communication Manager

– Part of the international Group Communication Team focusing on marketing and communicating for NetBooster.

– Manage content and publications on a Nordic scale, in coordination with other regions.

– Social media management for Nordic profile.  

– Event management for conferences in the Nordic and internal events. Including planning, organisation and execution.

– Provide graphic support for client-side brands (e.g. banners, social media graphics, ad graphics), as well as graphic support for NetBooster videos. 

– Prepare and modify pitches, documents and presentations. 

– Manage projects related to branding.

– Marketing budget overview and planning.


January 2011 – Present

Digital Designer and Marketing Consultant (See projects in My Work)

– WordPress website design, configuration and maintenence. 

– Graphic design; logos, pamplets, brochures, business cards, CV’s, birthday and wedding invitations. 

– Social media; consultation, setup, strategy, content design and publication. (Primarily Facebook and Instagram.) 

– Marketing consultation for small businesses or startups to help them develop a scope of activities to engage, attract and retain consumers.


NetBooster Denmark

Student Worker (3 months).


NetBooster Denmark

Intern (3 months).   

Copenhagen School of Design & Technology (KEA)

Digital Concept Development (PBA Degree)



Electives: Communication, e-Business Technologies, Design. 
Grade average: 12 

“The education qualifies the student to work with developing communication and design concepts, digital solutions, and strategic concepts for advertising and marketing agencies with a digital profile, as well as with e-commerce, web, and design agencies. In addition, it qualifies students to manage web shops and other digital commerce solutions.”  

Copenhagen School of Design & Technology (KEA)

Multimedia Design & Communication (AP Degree)



Electives: Communication, e-Business Technologies, Design. 
Grade average: 11 

The multimedia design programme is built on four core areas: Design and visualisation, interaction development, communication and presentation and the business. You are provided with input for designing web portals, mobile services, digital communication and games in addition to digital video, 3D and frontend programming.  

Roskilde Tekniske Skole

Mediegrafiker (Grundforløb)



The Mediegrafiker program taught be a basic understanding of web design and print design including; Photoshop, Illustrator, InDesign and Dreamweaver. It provided me with a well-rounded foundation for my later studies.


– Short Coursera programs; Gamification (2012) and Getting Started with Augmented Reality (2016).

– An international background, having attended a high school in the USA and international schools in Denmark (Nørre Gymnasium and Rygaards School)


I have a broad understanding of the digital world and am a quick learner! I’ll easily be able to pick up on

new softwares/platforms/tools – in fact, I hope I have the opportunity to learn new skills. 

Adobe Creative Suite

Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, After Effects

Front-end Development

Wordpress, HTML, CSS, Web Design, UI/UX, SEO

Project Management

Slack, Trello, Hootsuite, SCRUM

Concept Development

User Research, Market Research, Strategy, Creativity, Innovation, Trends, Technology

Content Marketing

Content planning, Production and Execution


Social Media Marketing, Strategy, E-mail Marketing, Video Marketing, Digitalising the physical environment, CRM


Examples of my work can be found below – take a look!

Freelance Work

Cooking with Grandmothers

'Records, gathers, and shares the recipes, food traditions, and wisdom of female elders from around the world.' Founded by Jessica Theroux. Result example: after 1 1/2 years = +55,000 likes on Facebook and +2500 e-mail subscribers.

Freelance Work

Logo Designs

A variety of logos designed for various companies and individuals. Examples include a wedding logo, personal logo and company logos.

Freelance Work

Micnessa Wedding

Wedding branding included logo design, website design, and other print materials.


I'd love to hear from you, if you think I would be a good match for your company. Get in touch!